Haloe Wellness — Brand Style Guide. Get back to what you love. Faster.

Colors

Typography

Headlines in Poppins (700–800), confident and geometric. Body in Manrope, clean and easy to read. Gold is used only for links and calls to action.

Voice & Tone

Confident, warm, and plain. The truth about Haloe is better than the hype about Haloe. Lead with the reader’s goal and Haloe’s value, the personalized “listens first” experience, and the founders’ real story. Signature line: “Most recovery tech blasts the same signal at everyone. This one listens first.”

Do say: non-invasive, drug-free pain management; may help you manage day-to-day musculoskeletal pain and discomfort; support your recovery; reduce tension; FDA-cleared microcurrent technology; individual results vary.

Never say: FDA approved / certified; cures / treats / reverses a condition; any outcome percentage; clinically proven; detox; guaranteed; an alternative to surgery, medication, or your doctor.

Photography

Real beats stock, every time — the founders, practitioners, real sessions, the Scottsdale studio, warm natural light. Avoid clinical or generic medical imagery.

Sampled from the live site, July 2026. Internal review copy.